Le PDG de McDonald's a peur de son propre burger

McDonald's CEO Chris Kempczinski posted a video to promote the new Big Arch burger… and the internet tore it to shreds. A small, tentative bite, a burger he calls a "product," and a CEO who seems afraid of his own food. The video exploded on TikTok, X, and Instagram, racking up millions of views and prompting reactions from Burger King, Wendy's, and A&W, who seized the opportunity to publicly humiliate McDonald's. But here's the twist: Big Arch sales exceeded all expectations. And Kempczinski's Instagram account grew by 30% in just a few days. In this video, we analyze why this video went viral, what it reveals about large corporations, and how McDonald's turned a PR disaster into a sales machine.