A Queda da Prosdócimo: Como o Império de Eletrodomésticos do Brasil Caiu

Discover the true story behind the collapse of Prosdócimo, the Brazilian appliance giant that dominated the country's kitchens for decades. In this comprehensive documentary, we explore how the opening of the market in the 1990s, hyperinflation, and a lack of technological innovation transformed a national pride into a crumbling empire, culminating in its tragic sale to the multinational Electrolux. Watch and understand the grim lessons and fatal mistakes that the fall of Refripar left for the history of the national industry.