Nike Sells $12 Shoes for $180 — Here's Why 😳

Nike shoes reportedly cost between $12 and $40 to manufacture — yet they sell for $180 or more at retail. This video breaks down the real economics of Nike: the true sneaker manufacturing cost, why Nike doesn't own a single factory, how much Nike spends on marketing and athlete endorsements, the Michael Jordan royalty deal behind Jordan Brand's billion-dollar revenue, how the retail markup chain works, and the psychology (the Veblen effect) behind why customers keep buying at full price. Nike economics, Nike shoe cost, Nike marketing budget, Air Jordan revenue, Nike exposed, sneaker business secrets — all covered in this deep dive. Nike Sells $12 Shoes for $180 — Here's Why 😳 Nike, Nike economics, Nike shoes, Nike marketing, Nike shoe cost, how Nike makes money, Nike business model, Nike factory, Nike Vietnam, Air Jordan, Michael Jordan Nike deal, sneaker economics, Nike exposed, brand psychology, Veblen effect, sneaker culture, Nike profit margin, business breakdown, Nike SNKRS, sneakerhead, Just Do It #NikeExposed #ShoeEconomics #SneakerCulture #BusinessBreakdown #NikeSecrets