좋아요와 공감은 어떻게 자본이 되는가｜《감정 채굴》

In this video, Professor Lee Hyun-jung explains that the emotional expressions we send from morning till night via smartphones—pressing like, comment, star rating, and reaction buttons—are actually being exploited to generate profits for platforms and corporations. Based on Eva Illouz’s concept of “emotional capitalism,” the video calmly explains how emotions become a form of labor capability while simultaneously becoming a subject of management and optimization, as well as how social media and algorithms organize our emotions and judgments. 00:03 Opening, Greetings from Professor Lee Hyun-jung 00:08 The story begins with the daily routine of checking smartphones in the morning 00:17 The normalization of emotional reactions like KakaoTalk, Instagram, likes, and comments 00:38 The reality where emotional expression is required all day long, from news and shopping to delivery app ratings 01:39 Raising the issue that emotional expression provided for free is converted into corporate profits 02:10 Introduction to today's book, Emotion Mining 02:22 Explanation of Eva Illouz's background and her position as a sociologist of emotions 03:57 The meaning of 'Emotion Mining': A metaphor that capital mines emotions like coal 04:15 Beginning the explanation of the concept of emotional capitalism 04:54 The emotionalization of the economy: The process by which emotions become elements of labor capacity and capital 06:10 The economization of emotions: The way emotions are treated as objects of investment, management, and optimization 07:16 Narration 1 | A passage stating that social networks are conduits through which emotional energy flows, and that the "Like" button is a technology that amplifies positive emotions. 10:03 An explanation that the emotions we express are unpaid labor, and that companies turn this into data to generate profit. 10:32 The first problem with emotion mining: The phenomenon where the authenticity of emotions is exaggerated and distorted by platforms. 11:45 The second problem with emotion mining: Information asymmetry and power imbalance between companies and users. 13:07 Reading 2 | Facebook data, the Cambridge Analytica case, and the point that sentiment data is used in political marketing 14:50 Pointing out the reality that has become unavoidable amidst platform dependency, such as the Coupang case 15:25 Warning that sentiment data can even influence political preferences and decisions 15:40 Concluding by questioning how emotions are used in a capitalist society 16:03 Closing, a recommendation to read books, and farewell #EmotionMining #EvaIllouz #EmotionalCapitalism #SociologyOfEmotion #PlatformCapitalism #LikeEconomy #SocialMedia #Algorithm #EmotionalLabor #DataCapitalism #DigitalSociety #BookRecommendation #SocialScience #ProfessorLee'sBooksAndPeople #ReadingRecord