The Real Reason Companies Hesitate to Adopt Robotics

Is the price tag really what's stopping companies from automating? 🤖 In this exclusive clip from an upcoming webiner, Machine Design’s Mike McLeod), ABB Robotics U.S.’s Ben Perlson and ASTM International’s Aaron Prather break down the real barriers holding companies back from large-scale robotics adoption. Discover why change management and "soft variables" like maintenance and training cause more hesitation than upfront costs, and learn how to identify the "lowest-hanging fruit" for a guaranteed automation victory. Want to learn how to overcome these barriers in your own facility? Don't miss the full conversation! Tune into our upcoming webinar, "Overcoming the Barriers to Robotics Adoption," on June 11, 2026. Register for the webinar here: https://www.machinedesign.com/55378673. #Robotics #Automation #Manufacturing #Logistics #SupplyChain #MachineDesign