When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | The Marketing Millennials

Paul Reiss dropped out of college to build Protein Pints (https://proteinpints.com), and then scaled it from 1 store to 15,000 in just three years. His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver. Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says every product has to answer before you scale it. If you're a Marketer or founder who wants to know when to market and when to wait, this episode is for YOU! --- Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠ --- Follow Paul on LinkedIn:   / paul-reiss-7060381b7   Follow Daniel: YouTube:    / @themarketingmillennials   Twitter:   / dmurr68   LinkedIn:   / daniel-murray-marketing