Can Hydroponics Save Egypt's Farming Industry? Innovative Startup ElMazra3a Thinks it Can

As part of a new series, The Green Scene, we’re highlighting regional startups whose core values are rooted in sustainable eco-practices. First up is ElMazr3a, a state-of-the-art farm and agriculture startup on the outskirts of Cairo using the magic of hydroponics: a technique for growing plants in water, instead of soil and one that uses 20% times less water than traditional farming. We paid this innovative farm’s founder Omar El-Etreby a visit to find out exactly how and why he’s on the cusp of revolutionising Egypt’s third largest industry.