Platform Pricing, Marketing Spend & The Numbers That Actually Matter

👉👉👉Growing an eCommerce brand sounds glamorous, right? In reality, it amounts to juggling platform fees, agency invoices, rising acquisition costs, wholesale margins, retail negotiations and a P&L that's trying to have a nervous breakdown at every turn. In this episode, Adam Pearce sits down with Alex Webster, Co-Founder and Managing Director of Genie Drinks, to talk about the commercial realities of building a modern consumer brand. From launching Genie as a challenger drinks brand to securing national retail listings, raising investment and scaling across multiple channels, Alex shares the lessons he's learned about pricing, marketing spend and making every pound work harder. This isn't a conversation about vanity metrics. It's a conversation about the numbers that actually keep businesses alive. In This Episode • The metrics Alex pays attention to every day • Why channel performance matters more than headline revenue • The relationship between platform pricing and profitability • How Genie thinks about DTC, wholesale and retail growth • Why customer acquisition costs need constant scrutiny • The hidden costs of scaling an eCommerce business • Marketing spend versus commercial return • The importance of reducing friction in the buying journey • Bundling, pricing and improving conversion rates • Building sustainable growth without destroying margins If you're running an eCommerce business and wondering where your profit keeps disappearing, this episode is for you. About the Guest Alex Webster is Co-Founder and Managing Director of Genie Drinks, one of the UK's fastest-growing challenger drinks brands. Since launching Genie, Alex has helped grow the business through retail expansion, wholesale partnerships, investment rounds and direct-to-consumer growth while navigating the commercial realities of scaling a modern FMCG brand. 🔗 Genie Drinks → https://geniedrinks.com 🔗 Alex Webster LinkedIn →   / alex-webster-online   About the Host As Co-Founder of: 🔗 Blend Commerce → https://blendcommerce.com 🔗 eCom Collab Club® → https://ecomcollabclub.com Adam helps eCommerce brands improve conversion, customer experience and commercial performance through smarter growth strategies. Resources & Links Genie Drinks → https://geniedrinks.com Adam Pearce (LinkedIn) →   / shopifyexpertadampearce   Blend Commerce → https://blendcommerce.com 👍 Like 🔔 Subscribe 💬 Comment below: What's the most expensive platform subscription you're still paying for?