Podcast | Ep. 51 - When Should You Spend On Facebook Ads?

Episode 51 Hello and thanks for swinging by this week’s podcast! For this episode, I wanted to take a closer look at one of the most powerful tools we have available to us as artists. Facebook Ads. Regardless of what traditional means we used to deploy to advertise our music, FB ads are the most powerful tool we have available to us to get our music heard by current or new fans. But when should we use them? Without having a solid game plan, it’s easy to throw away a lot of money with FB ads especially if you aren’t sure how or when to use them. There are a million resources online showing you how to set up and run FB ads but it can be overwhelming especially for musicians and artists. Today I’m here to simplify and breakdown the best uses for your hard-earned money in regards to deploying FB ads. In This Podcast You Will Learn: 1). Why Facebook ads is one of the most powerful ways to find new fans for artists but also why you should learn to deploy them properly to avoid wasting funds. 2). Why it’s important to your bottom line not to promote “everything” and why choosing the best content to run ads on is the way to go to get the best bang for your buck. 3). How deploying ads for an upcoming show/event or tour is a great way to get a lot of people through the door if they know who you are. Hyping events through FB advertising can pay off in the long run. 4). Using FB ads to promote your music releases and what types of ads work best to catch people’s attention. 5). Why using your budget to run ads that promote your merchandising is a great opportunity for return on investment. 6). The importance of identifying different audience types (“Cold” and “Warm” audiences) and why you don’t want to jumble everyone in together to the same ad. Deploying tailored ads to set groups of people can give you better results. 7). How finding your audience and deploying successful ads takes time. You may not have the best results right out of the gate but sticking with it is important to building your fan base in the long run. /// Thanks again for checking out this week’s podcast. Facebook ads can be a great adversary for musicians but can also be a big waste of money if not utilized efficiently. Ultimately it’s up to you to decide when and what to promote online and how you want to spend your hard earned dollars. Trying to build a music career and following can be challenging. Make sure your Facebook promotional strategy best represents you, your content and your budget. Til next time, Peace N Love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: [email protected] www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.