How Much Should You Charge? (The Pricing Formula Every Contractor Needs)

You won a job last week. Crew did great work. Client was happy. But do you actually know if you made money on it? This video gives you the exact formula to find out. In this video: • The True Hourly Rate formula — what it actually costs to put a crew in the field • How to audit every service you offer and find the ones losing you money • How to raise your prices without losing your best clients --- Ready to build a business that runs without you? 📞Book a free Strategy Call: https://honecoach.com/claritycall ⚙️Tools I recommend: 🎯Hone Pipeline: Stop losing jobs to slow follow-up. Hone Pipeline automates your leads, estimates, and reviews. Built for the trades. https://honepipeline.com/home-2 (use this code for one month free) 📌Jobber: the field service software built for home service businesses: https://go.getjobber.com/w5d71s6rfcvd (use this code for a free trial and 35% off) True Hourly Rate Calculator: https://bit.ly/4aOOq4Z 📈 Subscribe for weekly tips on running a more profitable home service business:    / @honecoach   CHAPTERS: 0:00 — Do You Actually Know If You Made Money on That Job? 0:42 — Intro 1:09 — The Three Ways Contractors Price (All Wrong) 1:45 — Pricing Mistake #1: Matching the Competitor 2:24 — Pricing Mistake #2: Cost Plus Hope 2:54 — Markup vs. Margin — The Math Most Owners Get Wrong 4:44 — Pricing Mistake #3: Gut Feel 5:23 — 100 Underpriced Jobs Will Destroy Your Business 5:55 — The True Hourly Rate Calculator 6:16 — Walkthrough: Building Your True Hourly Rate 8:10 — What Happens When You're Charging $65 and Your Cost Is $88 9:01 — The Service Audit: Which Services Are Losing You Money? 10:36 — Client Story: 70% of His Contracts Were Priced at a Loss 11:29 — "You Might Need to Fire Some of Your Revenue" 12:03 — How to Raise Your Prices Without Losing Clients 13:37 — The Math: Lose 20% of Clients, Make More Money 15:00 — Seasonal Pricing and Contract Language 15:43 — Ninja Tip: Profitability by Crew 16:04 — Client Story: Underpriced for 12 Years 17:21 — The Profit Path Workshop 18:17 — Book a Free Strategy Call --- Connect With Me: Instagram:   / honecoach   Website: https://honecoach.com/ Serious Inquiries: [email protected] #landscapingbusiness #homeservicebusiness #businesscoaching #honecoach #smallbusiness