O QUE É BENCHMARK E POR QUE COPIAR TE DEIXA EM 2º LUGAR

Learn directly from me: https://g40.co/benchmark-nardon Many people try to understand what benchmarking is, thinking the answer is simply looking to the side. The truth is, this is one of the most misused tools in companies today. Entrepreneurs want to grow, look at competitors at the wrong time, and draw the wrong conclusions. Reversing the order of things will stop helping you and start hindering you. Trying to "copy and paste" the market without clarity about who really matters in the process only generates noise. And those who look too much at the competition have a guaranteed place: second place. In this video, I show you how I benchmark in practice. The goal is not simply to copy what others do, but to understand the logic: why is the other company doing that at that moment? Given what context and maturity? There is a clear order, of 4 steps, for those who want to generate real impact. If you ignore this sequence, you lose the criteria, and without criteria, any nonsense seems like a good idea. If you lead an operation and want to stop making decisions based on blind copying, watch until the end. Discover the exact rule of this tool and learn how to elevate your decision-making level. Benchmarking needs to stop being a distraction and start delivering results. 00:00 Benchmarking: the most misused tool in companies. 01:24 Without understanding the customer, you can't benchmark. 02:28 How to look at the competition without coming in second place. 04:10 References outside your market. 05:41 What works elsewhere doesn't always work here. 06:46 Copying, adapting, and pasting into your reality. #Benchmark #Strategy #BrunoNardon #Management #Entrepreneurship #DecisionMaking