Webinar 1: From Approval to Adoption

Thank you to everyone who joined our first webinar in the series: From Approval to Adoption. The discussion with Steven Hakin from ‪@odelletechnology‬ focused on what happens after regulatory approval — and why approval alone does not guarantee adoption, scale, or commercial success. We covered several practical issues that can determine whether a product gains traction in the real world, including: Market access and reimbursement readiness Clinical workflow fit Commercial and operational execution Evidence expectations beyond approval Compliance, governance, and risk signals that should not be ignored The core takeaway: companies often identify these issues too late. Many of the risks that affect adoption and scale begin showing up as early signals long before they become visible business problems.