Chad Janis Built Grüns Into a $100M Brand — Then Sold It to Unilever

Chad Janis was drinking a greens powder in the summer of 2022 and realized he'd never keep the habit past 30 days. The taste was terrible. The powder made a mess. The nutrition was real but the format made it impossible to stick with. His insight: everyone prefers gummies. Two years later, Gruns hit $100M revenue. 🚨 UPDATE: Grüns has been acquired by Unilever (April 2026). Watch this episode to hear Chad Janis explain how he built the brand from scratch. Nathan Resnick and Aaron Alpeter sit down with Chad Janis to break down how he did it: → The supply chain problem nobody talks about: making high-active, low-sugar gummies at scale is genuinely hard — here's how they solved it → How Chad's venture capital background changed the way he built the company → Why they hit profitability in 14 months before going mass retail → What the move to Sprouts, Target, and Walmart actually required operationally → How they scaled to a $300M run-rate and a $500M valuation Aaron Alpeter is the founder of Izba Consulting, former supply chain lead at Hubble Contacts, Mirror, and The Flex Company, and advisor to The Farmer's Dog, Grove Collaborative, and Banza. Nathan Resnick is the CEO of Sourcify, sourcing partner to hundreds of consumer brands. Ecommerce on Tap is where supply chain meets storytelling. ► Subscribe:    / @ecommerceontap   ► Sourcify (manufacturing & sourcing): sourcify.com ► Izba Consulting (ops & supply chain): izba.co #Gruns #Supplements #GreensSupplements #DTC #CPG #SupplyChain #EcommerceOnTap #Sourcify #Izba #StartupStory #FounderStory