|Ojalá del Campo| Grupo Mallén: ganado de alta calidad genética

Beef cattle ranching is transforming in the Dominican Republic, driven by changes in Dominican consumption patterns. Increasingly, Dominicans and tourists are seeking higher-quality meats. They have better access to information and a wider selection. In 2019, supermarkets, restaurants, and hotels imported just over US$80 million worth of beef, more than 4.6 billion Dominican pesos. It's a rapidly growing market. Therefore, producing beef in the Dominican Republic is doubly advantageous: • it replaces imports and • it's profitable for Dominican ranchers. This is precisely what José Mallén, at the helm of the Mallén Group, has been doing from his ranch, La Casualidad, in Guayabo Dulce, Hato Mayor, and from EMBRIODOM, an in-vitro embryo production laboratory in Santo Domingo. With a firm and decisive commitment to process innovation and biotechnology, Grupo Mallén improves livestock through in-vitro fertilization, using high-standard breeding practices, nutritional and health care, which eliminates all traces of stress in the cattle and provides world-class quality. Their venture is enabling a gradual repopulation towards a livestock industry that is more reliable for the market, healthier and more enjoyable for consumers, and more profitable for ranchers. Thanks to Telenoticias Channel 11, with Roberto Cavada, on Telesistema, Channel 11, for their kindness and for premiering each episode of Ojalá del Campo. You can find Ojalá at: • Ojalá on Twitter:   / ojalamultimedia   • Ojalá on Facebook:   / ojalamultimedia   • Ojalá on Instagram:   / ojalamultimedia   • Ojalá website: https://ojala.do • Ojalá Community: The joy of being different