ミスドに佐川急便も！スポーツの「ミズノ」新分野を次々と切り開く驚きの手法とは？【カンブリア宮殿】（2023年9月28日）

▼The full version is now available on "TV Tokyo BIZ" (free for the first month)▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Bringing the skills cultivated through sports to corporate uniforms and bedding! Mizuno President Akito Mizuno Continues Taking on Challenges with "Quality Products" [Unreleased Version] ▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Register for a "TV Tokyo BIZ" membership here (first month free)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... The striking blue and white striped uniforms of Sagawa Express are actually custom-made to maximize comfort and ease of movement, based on an analysis of muscle and joint movements during package transport. They're made by Mizuno, a major sporting goods manufacturer. Leveraging the technology cultivated through the development of sporting goods, Mizuno has strengthened its work business in recent years. To date, the company has supplied apparel to approximately 1,200 companies and local governments, including Takenaka Corporation, 7-Eleven Japan, and Mister Donut. Furthermore, the carbon fiber used in golf clubs and other products is also used in Toyota's hydrogen vehicles. In June of this year, the company entered the bedding market. Despite the shrinking domestic sporting goods market, the company aims to achieve record highs in both sales and profits in fiscal 2022. Led by fourth-generation founder Akito Mizuno, the company is pioneering new fields one after another. What is the surprising methodology behind this? #Mizuno #MisterDonut #SagawaExpress #Uniform #mizuno #MunetakaMurakami #MimaoIto #RikakoIkee #SportingGoods #RecordProfits #CambrianPalace #TVTokyoBIZ