"The Illusion of Proximity: Why Women Think Celebrity Products Will Transform Them"

Parasocial marketing is a billion dollar gift. Let's discuss the illusion of Proximity trap that women fall into by buying celebrity products- buying an extension of the artist/ influencer. At the least it's a money grab, at the worst it's women seeking validation of their existence by attaching to a celebrity's product. Women who are elevating are...separating and increasing in their own self-concept, self-validation, self-esteem...and discernment. feel free to leave a comment!