O PROJETO QUE DEU ORIGEM À BACIA LEITEIRA DE RONDÔNIA

In this excerpt from our Agro360 episode #193, guest Jânio Zeferino recalls one of the most significant projects in his career in rural credit. While working at Banco do Brasil, Jânio conceived a financing line aimed at acquiring dairy cows for producers in Rondônia. The initiative boosted dairy farming in the state and ended up serving as a model for several other rural credit programs implemented in other cities in the state. During the excerpt, he recounts how this idea was born, the challenges in putting it into practice, and the impact the project had on the development of the Rondônia dairy basin and Brazilian dairy farming.