Come fa un giocattolo a valere $12 miliardi

LEGO is one of the world's most beloved brands, but its history has never been a game. In nearly 100 years, amidst fires, debt, and digital revolutions, the Danish company has risked disappearing several times. Yet, each time, it has managed to rebuild itself piece by piece, like one of its creations, and today it is an empire worth $12 billion in revenue. But what was the secret that transformed a plastic brick into a billion-dollar empire? ====================================== 🫶🏻 If you want to support our outreach, you can subscribe and help us continue providing valuable content:    / @ilpuntoeconomico   📩 Want to learn more about economics and current affairs? Subscribe to our 100% FREE newsletter, which already has 70,000 subscribers: https://ilpunto.beehiiv.com/subscribe ================================== OUR CHANNELS: IG:   / ilpuntoeconomico   LN:   / ilpuntoeconomico   TT:   / ilpuntoeconomico0   And if you want to learn more about AI and technology, follow our techy page:   / techy_ita   ==================================== 🤝🏻 Are you a brand looking to collaborate? Click here: https://tally.so/r/xXQ4Ay ===================================== Research and Scripting: Tommaso Pollarini and Nicola Travella Voice: Nicola Travella Editing: Seequence Studio An Il Punto Media S.r.l. Production ===================================== Chapters: 00:00 Intro 01:43 The Rise of Lego: From Carpenter to Toy Giant 06:51 The Birth of the Lego Brick 11:03 Lego Conquers the World 15:58 Lego on the Brink of Failure 19:40 The New Era of Lego Bricks