A Shorts strategy for YouTube

If you're creating video podcasts or long-form content on YouTube but not using Shorts, you're missing one of the platform's biggest opportunities for growth. In this episode of The Podcast Cave, Richard and Janet unpack why YouTube Shorts are not competing with your long-form videos, but rather working alongside them to help new audiences discover your content. They explain how Shorts have become one of YouTube's most powerful discoverability tools, how they can drive viewers directly to your full episodes, and why every creator should be building a Shorts strategy into their production process. Whether you're a podcaster, educator, business owner or content creator, this episode is packed with practical tips to help you get more value from every video you produce. If you've developed your own Shorts strategy, let us know in the comments. We'd love to hear what's working for you. #ThePodcastCave #YouTubeShorts #Podcasting #ContentCreation #YouTubeGrowth #VideoMarketing #DigitalMarketing