Криза люксу: як трансформується індустрія? Карлота Родбен про майбутнє моди #FEDORIVVLOG

In today's episode of FEDORIV VLOG — Carlota Rodben, former head of innovation at Chanel, leading consultant on the future of the luxury industry. What is modern luxury? How is it influenced by technology and what will the brands of the future be? Social networks:   / carlotarodben     / beyondluxury.group     / beyondluxury.podcast   https://open.substack.com/pub/beyondl...   / carlotarodben     / beyondluxurygroup   🔥Brand Father — an updated legendary course from Andriy Fedoriv. Start 08.12 👉https://brandfather.ua/course UniTalk Omni — communication with customers in one window. Calls, SMS, messengers, e-mail, AI tools, analytics and scenario management - all in one working environment. 👉https://go.unitalk.cloud/Omni NAVIGATION: 00:00 Intro 02:50 Who is Carlota Rodben and how did she get into the fashion industry? 03:40 What is Carlota's book "Beauty as it is" about? 05:53 What did she discover while working on the book? 09:30 Carlota teaches Andriy to dance 10:02 Internal dialogue is important for change 10:49 Why did the number of cosmetic procedures increase with the start of a full-scale war? 12:56 What are Carlota's favorite brands? 17:15 How did Carlota start working at Chanel? 19:57 What challenges did she face at Chanel? 22:28 Carlota's opinion on niche brands 24:20 On social clubs 25:58 What position did you have at Chanel? 28:05 What were the craziest ideas you were able to implement at Chanel? 31:51 On luxury and taste 34:21 What is special about the Chanel brand and what is its legacy? 42:17 Why did you leave Chanel? What is the downside of such a job? 44:28 What is the future of luxury? 47:30 What should brands do to not lose a customer? CREATE WHATEVER! ______________ For cooperation, write to [email protected] Collaborations, speeches, personal consultations on marketing and business: [email protected] SUBSCRIBE AND BE THE FIRST TO KNOW ABOUT OUR NEWS HERE: https://linktr.ee/fedoriv.com #business #fedoriv #interview