Still Building GTM In-House? Here's What That's Costing You

Work with me → https://go.revsyncnow.com/sync Questions? Email me at [email protected] . Most founders who decide to build their go-to-market strategy in-house aren't wrong about the vision. They're wrong about what it actually costs to execute it. In this video, Bob Xu, founder of RevSync, breaks down the 3 hidden costs that kill in-house GTM before it ever compounds: role complexity, ramp drag, and the opportunity cost nobody puts in a spreadsheet. This is for CROs, founders, and revenue operations leaders who are sitting on a fragmented outbound motion and wondering why smart people and real budget still aren't moving the number. If your sales automation is stitched together, your CRM is half-configured, and internal debates about ownership keep stalling execution, this video names exactly why that keeps happening and what it actually costs you.