Children’s Book Marketing Tips from Best-Selling Author

Struggling to market your children’s book? Bestselling children's book author Ron Keres (Finn the Frog Collection) breaks down what actually converts: hot titles, conversion-ready covers, A+ content, smart Amazon ads, profitable school visits, series branding (spine numbers!), and simple merch that fuels word-of-mouth. We also talk spooky bestsellers (The Scariest Story You’ve Ever Heard, The Scariest Campfire Story You’ve Ever Heard), a children's book illustrator collaboration with Arthur Lin, a Sourcebooks partnership, Bass Pro placement, and the day Jack Black read Ron’s children's books to kids in the hospital. Featured books: This Book Is a Mistake • This Book Is Viral • This Book Is on Fire • The Scariest Story You’ve Ever Heard • The Scariest Campfire Story You’ve Ever Heard https://ronkeres.com/ https://www.amazon.com/stores/author/... IG:   / picturebookdad   FB:   / picturebookdad   How to draw Finn the Frogg:    • How to draw Finn the Frog | Ron Keres & Ar...   Mentions: https://www.upworks.com Theodore Seuss Geisel Award: https://www.ala.org/alsc/awardsgrants... ________________________________________________________________________ Welcome to Beyond the Book with JoAnn Dickinson! On this channel, I share my journey as a children's book author and host inspiring interviews with fellow children’s book authors, illustrators, and creatives. Subscribe for conversations about writing, publishing on Amazon KDP, Kickstarter tips, working with illustrators, and creating meaningful children’s books crafted with care. 📚 MY BOOKS ON AMAZON https://www.amazon.com/stores/author/... TOPICS COVERED Self-Publishing, Amazon KDP, Writing Techniques, Inspiration Behind the Stories, Kickstarter, Children’s Book Launch, and much more. 📲 LET’S STAY CONNECTED: 🌐 Visit my website: ⁠https://www.joannmdickinsonauthor.com⁠ 📸 Instagram: ⁠  / joann.dickinson.author   📘 Facebook: ⁠  / joanndickinsonauthor   DM Me: @joann.dickinson.author Email: [email protected] 📺 YOUTUBE “Watch full episodes on YouTube and Subscribe”    / @joannmdickinsonauthor   🎧SPOTIFY “Listen on the go”: https://open.spotify.com/show/7mjhykL... ✨WANT TO BE A GUEST [email protected] LEARN MORE ABOUT BECOMING A CHILDREN’S BOOK AUTHOR:    / @authorharleighrose   LONG DESCRIPTION Struggling to market your children’s book? In this deep dive, award-winning children's book author Ron Keres (the Finn the Frog series: This Book Is a Mistake, This Book Is Viral, This Book Is on Fire, and more) shares his ideas for children's book marketing, from first draft to a recognizable brand parents, teachers, and librarians trust. We discussed: Amazon Ads that don’t burn cash: Start lean, optimize for profitability, and scale what works. School-visit sales engine: 3-children's book bundle + plush bonus Series branding that compounds: Spine numbers, back-matter cross-promos, and QR codes for free coloring sheets. Guerrilla marketing & merch: Finn plush, magnets, stickers, and “water-bottle billboards” kids carry everywhere. Distribution & partnerships: Working with a distributor, partnering with Sourcebooks for the “scary” line while keeping Finn indie. Awards that matter: Vetting awards, avoiding pay-to-win schemes, and the significance of the Illinois Reading Council selection. PR moments that travel: How Jack Black's reading Ron’s children's book via Lollipop Theater boosted discoverability. *Action steps for beginners: Honest beta readers, great covers, series thinking, and a simple children's book marketing stack you can implement now. #ChildrensBooks #SelfPublishing #AuthorTube #marketingtips