The Big Whisky Opportunity in India
🚨 India has become Pernod Ricard's largest market by volume, driven by premiumisation, rising incomes and the success of Royal Stag, now the world's largest-selling whisky brand. In an exclusive conversation with Fortune India, CEO Jean Touboul shares how the company plans to sustain growth through innovation, consumer insights and the opportunities unlocked by the India-UK FTA. #PernodRicard #RoyalStag #Whisky #Premiumisation #IndiaUKFTA #FortuneIndia
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