Noël : les coulisses du plus grand magasin de jouets de France

Hidden in the suburbs of Lille is France's largest toy store. 4,000 square meters, 30,000 different items... This toy hypermarket attracts thousands of visitors every week. Christmas is the crucial period for Farouk, the manager, and his team. For three months, we followed the daily operations of this extraordinary store. A marathon to satisfy customers while also meeting sales targets. Will they be ready in time? What are their strategies for increasing sales and avoiding stockouts? Between the magic and the race for numbers, we take you behind the scenes of France's largest toy store. Directed by: Jérôme Tournier, Graziella Downie