W:O:A & OMR: Die Festival-Giganten hinter dem Wacken Open Air und den Online Marketing Rockstars

At first glance, they seem like opposites: Holger Hübner, the creator of the legendary Wacken Open Air (W:O:A), and Philipp Westermeyer, founder of the digital festival OMR. But Holger Hübner actively helped Westermeyer build OMR in the early days – and to this day, the two festival giants support each other. Together, they talk about their unusual friendship, surprising parallels between the metal and marketing worlds, missed opportunities on the high seas – and their thoughts on the future of their brands. 🔥 Topics in this episode: – How an Iron Maiden singer initiated the connection between OMR and Wacken – Why Wacken played a crucial role in establishing OMR – Why an OMR cruise never materialized – The question: Sell or stay? Two different answers – Why succession is more important than ego 📌 Listen now – an episode of "Decision-makers meet Haider" about passion, letting go, and the courage to make others great. 👉 Subscribe to the channel for more conversations with Germany's most exciting decision-makers!