How Christopher Ward Changed The Watch Industry Forever

How did Christopher Ward go from being a small British startup to a brand that is now leading the industry in affordable Swiss luxury timepieces? I wanted to explore how Christopher Ward became so successful, and how they changed the watch industry forever. They broke all the rules, disrupted traditional luxury pricing and markups, and redefined that it means to be a high-quality timepiece. From their C60 Trident, to their C63 Sealander, to now extremely popular The Twelve, Christopher Ward has been on an absolute roll in the watch industry. However, this wasn’t always the case… Want to read my written reviews? Check out sixiw.watch! ▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬ 00:00 - Sales Figures 1:17 - Comparison with Oris 2:53 - Introduction 3:28 - My First Experience with the Brand 6:00 - The World's First "Microbrand"? 7:06 - The Christopher Ward Forum 8:55 - Synergies Horlogeres 12:24 - The Pandemic Watch Boom 15:21 - The Bel Canto Gamechanger 17:45 - Entrepreneurial Founders 22:34 - Final Thoughts ▬ Music Credit ▬▬▬▬▬▬▬▬▬▬ Music: Future by KV    / kvmusicprod   License: Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://www.audiolibrary.com.co/kv/fu... Music promoted by Audio Library:    • Upbeat Electronic Music for Travel Vlogs &...