Franquias ao Vivo Graciane Regina e Júlia Menin

In this episode of Franchises Live, the Franchising Portal welcomes Graciane Regina and Júlia Menin, partners at GoAkira - GDesign and leading figures in architecture, design, and project management focused on franchising and retail. Graciane is a specialist in Construction Systems Management and Technology from the Federal University of São Carlos and leads strategic projects focused on retail, rollout, and construction management for major brands, combining functionality, customer experience, and network expansion with operational efficiency. Júlia holds a Master's degree in Architecture and Technology from USP and an MBA in Project Management from USP/Esalq. Her work focuses on creating concepts and visual identities that combine neuroarchitecture and visual merchandising to generate unique experiences and concrete results for businesses. Together, they bring a vision that goes beyond the physical design: how a store's environment influences purchasing decisions, what neuroarchitecture reveals about consumer behavior within a point of sale, and how franchise networks can use design as a strategic tool for expansion and standardization. If you are a franchisor, franchisee, or are evaluating how to transform your business's physical space into a performance asset, this episode is for you. Watch until the end and understand how architecture and design can be real competitive differentiators in franchising. Follow our content on other networks: Website: https://www.portaldofranchising.com.br/ Instagram:   / portaldofranchising   TikTok:   / portaldofranchising   Facebook:   / portaldofranchising