We Tested AppLovin Discovery for 4 Months Here's What Happened

CTC's AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what's actually working. Discovery campaigns are averaging 284% incrementality, 45-60 second video creative is where the spend goes, and the tactical playbook is starting to take shape. If you're running an 8-figure ecommerce brand and haven't tested AppLovin yet, this episode makes the case for why you should. Topics covered: -AppLovin's new Discovery campaign type and how it differs from Prospecting -Incrementality test results: 284% average on Discovery vs. 141-150% on Prospecting -Why 45-60 second video creative gets 44% of total AppLovin spend -The creative set hack for granular reporting -How to drip new creative without tanking performance -Product catalog segmentation by campaign -CTC's $5K spend match partnership with AppLovin Key stat: Discovery campaigns are driving 85-90% completely new visitor traffic with 190% incrementality (excluding outliers). Show Notes: -Go to http://outersignal.com/thread to get 50% off your first two months -Explore the Prophit Engine: https://commonthreadco.com/pages/prop... -The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have