The Future of B2B Commerce | Ugonna Ginigeme on How Feegor Is Transforming Retail Supply Chains

The Future of B2B Commerce in Nigeria is being shaped by a simple question: how can millions of small retailers access products faster, cheaper, and more efficiently? In this episode of Industry by Mustard Insights, we sit down with Ugonna Ginigeme, CEO of Feegor, to explore the realities of Nigeria's retail supply chain and the opportunities hidden within one of the country's largest yet most fragmented markets. From the dominance of informal distribution networks to the growing role of technology, credit, and data in retail operations, Ugonna shares his perspective on what it will take to modernise product sourcing for Nigerian SMEs. He discusses the challenges of changing long-established buying behaviours, the economics of inventory financing, and why the future of retail growth may depend on making supply chains more transparent, accessible, and efficient. The conversation also examines the broader evolution of B2B commerce in Nigeria, the barriers preventing more retailers from moving online, and what the next phase of growth could look like for businesses operating at the heart of the country's informal economy. Whether you're an entrepreneur, retailer, investor, business leader, or simply interested in the future of commerce in Africa, this conversation offers valuable insight into one of the most important sectors driving economic activity across Nigeria.