El ascenso desde cadete hasta liderar la expansión de Riu Hotels en Latinoamérica | Punto de partida

What sets an average professional apart from a true sales leader? In the new episode of the video podcast Punto de Partida (Starting Point), we sat down with Fernando Turuzzi, Sales Manager for Latin America at RIU Hotels & Resorts, who shared a masterclass on professional growth. Fernando's story demonstrates that success doesn't happen by magic. He started as a messenger at a retail agency back when tickets were issued by hand, and today he leads the strategy for a global chain with over 100 hotels in one of the world's most challenging markets. During our conversation, we analyzed key topics for any professional: Personal branding: Why customers follow the person and not just the company. Work culture: The contrast between new generations seeking immediate results and the value of taking things one step at a time. Business resilience: How to plan businesses and sustain consumption in markets marked by constant economic crises. The human factor vs. AI: Why expert advice continues to outperform one-click automation in closing high-value sales.