Black Game Pros Sessions - Jaye "Letta J" Watts

Gaming is already transforming culture, business, and community. So why is it still underrepresented at Cannes Lions? Filmed during Cannes Lions, this special edition of Black Game Pros Sessions features Jaye “LettaJ” Watts, founder and CEO of Coexist Gaming, for a conversation about gamifying everything, building inclusive spaces, and redefining what success can look like. Jaye shares how gaming opened unexpected opportunities around the world and inspired her to create Coexist Gaming, a community and creative ecosystem bringing together gaming, music, cosplay, anime, and culture. She also discusses her broader work helping non-endemic brands and industries understand how gaming can drive meaningful engagement. The conversation explores: • Building Coexist Gaming from vision to global platform • Bringing gaming into industries beyond traditional entertainment • Marketing authentically to diverse audiences • Leading a team across multiple countries and time zones • Navigating ADD, gender expectations, and entrepreneurship • Balancing ambition, impact, and personal well-being • Why success should be defined individually, not universally From gaming at four years old to becoming an artist, entrepreneur, founder, and CEO, Jaye’s journey is a reminder that the spaces we need do not always exist yet. Sometimes, we have to find the right partners, build the community, and create them ourselves. Black Game Pros Sessions is an independent platform spotlighting the people shaping gaming, entertainment, technology, and culture through honest, long-form conversations. Subscribe for more Black Game Pros Sessions and Black Game Pros: Conversations. #CannesLions #Gaming #CoexistGaming #Gamification #BlackGamePros #GamingIndustry #Entrepreneurship #CommunityBuilding