3-D Magic: Experience Joico's Defy Damage Series in Virtual Reality!

Witness a mesmerizing healthy-hair transformation unfold before your eyes, as we take you on this unique journey into the world of Joico’s brand-new Defy Damage system. Leading the virtual voyage is Artistic Director, Richard Mannah, who reveals this game-changing in-salon/at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution. The secret? Key ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's Smart Release Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It's round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. You’ll see technology and beauty come to life with the breakthrough two-step Pro Series demonstrated by color star, Larisa Love; and learn about Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield - a collection of products that actually strengthen hair bonds for a healthy transformation you can instantly see and feel. (For the ultimate immersive experience, watch the video wearing Google Cardboard Glasses.) Defy Damage All-Star Facts: 80% Less Breakage 5X Stronger Hair 90% of Color Vibrancy Stronger, Rebuilt Bonds Visible results after just 1 use Immediate Soft Feel Increased Shine