How Saturn Failed at Being the “Different Kind” of Car Company
What if the most successful failure in automotive history actually showed us the future of car buying, but we were too afraid to follow? In this video, we explore the fascinating story of Saturn - General Motors' eight billion dollar experiment that proved American automakers could match Japanese quality and revolutionize customer service. From no-haggle pricing to workers signing their names on cars they built, Saturn created a cult following that drew 44,000 customers to a spontaneous celebration in rural Tennessee. Yet despite proving every innovation worked, GM systematically dismantled their own creation, turning a revolutionary brand into just another badge-engineered division before killing it entirely in 2009. #cars #automotive #business #history #documentary
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