LinkedIn for SDRs: How Social Selling Actually Works

▶ Become a top 1% cold caller: https://www.higherlevels.com/cold-cal... ▶ Train your sales team: https://www.higherlevels.com/custom-s... In this video, I break down how SDRs can actually use LinkedIn for social selling without wasting time on tactics that don’t generate results. Most reps treat LinkedIn as either a resume or a place to send random connection requests, but when used correctly it can help you build visibility and generate inbound conversations. You’ll learn how to build both an internal brand inside your company and an external brand with the buyers in your market. The goal isn’t posting every day or becoming an influencer. It’s creating consistent visibility so leadership, prospects, and future buyers recognize your name when it matters. We also cover the tactical side of LinkedIn prospecting, including how to use Sales Navigator filters, identify high-intent triggers like job changes or hiring spikes, and structure LinkedIn messages so they feel natural instead of salesy. Timestamps: 00:00 Why most SDRs are missing the opportunity with LinkedIn 01:03 Building your internal brand inside your company 04:15 What to post (without spending more than 5 minutes per week) 07:52 Building your external brand with your ICP 11:03 The most important LinkedIn Sales Navigator features for SDRs 12:18 Persona filters and building structured prospect lists 14:42 Using enrichment tools like ZoomInfo with Sales Navigator 15:30 Trigger-based prospecting (job changes, hiring spikes, funding) 16:57 LinkedIn messaging framework that actually gets responses 18:54 LinkedIn connection rules (invites, automation, and InMail) 20:05 How to optimize your LinkedIn profile for prospecting 21:20 Where LinkedIn fits in your daily outbound workflow 📌 ABOUT ME: I’ve worked in Enterprise Software Sales for over 8 years and currently operate as an Enterprise Account Executive. I’ve coached hundreds of SDRs, BDRs, and AEs across SaaS and B2B organizations. This channel focuses on outbound mastery, cold calling, social selling, AI for sales, and building elite performance in tech sales. LinkedIn →   / connor-murray-cm   #sdr #bdr #techsales #socialselling #linkedin #salestraining #prospecting #saas #salesdevelopment #businesstobusiness