The Secret of the Sharing Economy | Benita Matofska | TEDxFrankfurt

For more information on Benita Matofska, please visit our website www.tedxfrankfurt.de The indomitable Benita’s passion for the Sharing Economy and how it can change the world led her to set up global movement and social enterprise The People Who Share and Global Sharing Week, which now reaches 100 million people worldwide. Her blog ‘What is the Sharing Economy?’ defined what is now known to be one of the greatest trends of all time. Driven by the belief that sharing is a solution to our complex global problems, Benita has been named Ogunte Best Social Business Leader, World, Venus Inspirational Woman of the Year and winner of the Cabinet Office / Nesta Innovation in Giving Award. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx