GENERATIVE DESIGN, INTRO & Patrik Hübner

Brave new world? Generative Design and Creative Algorithms Patrik Hübner is driven by the question of how modern technologies shape the designer's profession. By applying new and experimental techniques of creativity to his work with generative design systems and programming languages, he researches emerging opportunities for designers to set themselves apart by telling unique and meaningful stories. At the heart of his work lies the transformation of data into new shapes of media. The underlying principles and patterns of this work are what he describes in the model of "Input/Output": A creative strategy he illuminates extensively in his talk and supports by real cases he has developed in his profession as both an artist and designer. Patrik Hübner is an interdisciplinary designer who uses “creative algorithms” to explore fresh and meaningful stories at the intersection of design, art and data. Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, he nowadays constantly crosses the boundaries of art and design by researching emerging opportunities in branding, storytelling and interaction. His work has been showcased in the context of design festivals, audio-reactive live- performances and interactive experiences – including the Digital Design Days/OFFF (Milan), Platine Festival for digital art (Cologne), APT Expanding Systems (London), Berlin Leuchtet Festival (Berlin), Reset Festival for experimental culture (Muenster), Marta Museum for Art, Architecture and Design (Herford) and many more. His most recent work has been among the Cannes Lions branding finalists of 2018 and received global attention. Web: www.patrik-huebner.com Instagram: instagram.com/patrikHuebner Twitter: twitter.com/patrikHuebner