AS LIÇÕES DE QUEM VENCEU NO MERCADO DE BICICLETAS | FERNANDO SIMIONI - EP 17

In this video, Fernando Simioni, founder of Session Brasil, shares the inspiring journey of his high-performance components brand. He details how Session became the first of its kind in the Brazilian market and is now a global benchmark in wheels and components, with winning athletes and sponsorship of European teams. Simioni recounts his time as a "traveling salesman," traveling throughout Brazil to sell and promote the products. He explains his manufacturing strategy in Taiwan and Belgium to guarantee superior quality, the challenge of managing the brand during the boom and post-pandemic downturn, and the predominance of the B2B business model. Fernando also discusses his involvement in the development of Bendita Elétrica and the exponential growth of the electric bicycle market in Brazil. A fascinating look at entrepreneurship, innovation, and passion in the world of cycling! #SessionComponents #FernandoSimioni #HighPerformance #Entrepreneurship #Bicycles #BikeMarket #BenditaEletrica #Cycling