Как начать продавать на Wildberries в 2026? Всё, что нужно знать новичку о бизнесе на Вайлдбериз

In this video, I discuss how to start selling on Wildberries and WB from scratch in 2026: what steps a beginner should take, how much money is needed to get started, why sellers lose money on the first delivery, and how to calculate analytics, advertising, product listings, and unit economics in advance. I show you what a marketplace business actually consists of: product selection, niche analysis, suppliers in Russia and China, product listings, promotion, warehouses, logistics, and advertising. I also explain why you shouldn't rely on just one listing, why WB expenses gradually eat into your margins, and the most common mistakes newbies make when starting out. In the video: • How to start selling on Wildberries from scratch • Why WB is a business, not easy money • What mistakes newbies make at the start • Why one card can't feed you forever • How competitors' dumping affects profits • Why a 25% margin can quickly decline • What steps should you go through before launching a product • Why you should calculate promotion before purchasing • How to prepare a product card for sale • Why warehouses and logistics affect sales • How much money do you need to start on WB • Why it takes longer to return money in clothing • Why decisions should be made based solely on numbers • Why advertising can't be put off for later Timecodes: 00:00 Introduction 00:26 Why newbies lose money at the start 01:16 Easy business faces reality 02:10 Why WB is not a lottery 02:26 What stages does a Wildberries business consist of 02:43 Why you can't live on one Card 04:04 How competitors' dumping affects profits 04:53 How the 25% margin is gradually decreasing 05:45 Roadmap for starting on WB 05:50 Individual entrepreneur, bank account, and registration fee 06:22 Niche analysis before purchasing goods 06:51 Competitive analysis and product differentiation 07:06 Finding suppliers 07:27 Calculating cost and unit economics 07:46 Preparing a card for sale 08:21 Warehouses, logistics, and the localization index 08:54 Promotion and scaling 09:20 Why advertising on WB is always necessary 10:42 How much money is needed to start 10:55 Minimum entry threshold on WB 11:15 Why more investment is needed in clothing 12:16 Profitability and buyback percentage in clothing 12:58 Why decisions are made only based on Numbers 2:05 PM Three Mistakes Newbies Make 2:10 PM Mistake #1: Not Understanding the Business 3:15 PM Mistake #2: Shifting Demand from Other Channels 3:51 PM Mistake #3: Ignoring Advertising 4:49 PM Bottom Line: WB is a System, Not a Lottery Useful Links: Follow Alice in WB on Telegram: https://t.me/wblisa There, I share daily tips on how to trade on Wildberries now, work with analytics, product cards, advertising, suppliers, and avoid wasting money on mistakes. #wildberries #wb #marketplaces #sellingonwildberries #wbsellers #wbanalytics #productcard #advertisingonwb #uniteconomics #businessonwildberries #suppliers #promotiononwb