Jeff Hoffman of Booking.com & MTN’s Charles Mbire on Scaling Business from Uganda to the World.

This power-packed panel features Jeff Hoffman (Chairman of GEN Global & Founder of Booking.com), Charles Mbire (Chairman, MTN Uganda), and Charles Ocici (Executive Director, Enterprise Uganda), in a compelling discussion on scaling businesses globally, entrepreneurship strategy, and building resilient enterprises. Moderated by Rosemary Mutyabule, Director of Partnerships & Ecosystem Development at Enterprise Uganda, the panel explores key challenges, insights, and bold ideas that can shape Uganda’s business ecosystem. 🎥 Filmed at the GEN Uganda Dinner & Networking Event 2025 at Sheraton Hotel Kampala.