BA101 Chapter 16 (International Marketing)

This is a video lecture created by Ivan Jue, Cerritos College for BA 101 (International Business). This video is for educational purposes only. The lecture is based on the textbook from: International Business: A Managerial Perspective, 9th Edition, by Ricky W. Griffin and Michael W. Pustay. Copyright disclaimer: This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from it should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. Copyright © 2020, 2015, 2013 Pearson Education, Inc. All Rights Reserved