Better Than Social Media: Authentic Music Marketing w/ Nikki Fair

Our co-hosts Jimmy Mikaoui and Danny Garcia sit down with Nikki Fair, EVP of Marketing at Nettwerk Music Group, to talk about authentic music marketing. Nikki shares her journey from film to music, insights on fan engagement, storytelling, catalog marketing, and building real communities. We also dive into the role of user-generated content, and balancing personal and professional branding. Sign up for show updates and early access: https://form.jotform.com/mtyepodcast/... Follow us on your favorite podcast app: https://www.podpage.com/musictoyourea... Music: thatmood - "Blast" https://open.spotify.com/artist/1JRDd... About Music To Your Ears Podcast: With thousands of tracks releasing daily, how do music artists and marketers cut through the noise? Join our hosts Danny Garcia and Jimmy Mikaoui as ”Music To Your Ears” dives into the strategies, tools, and success stories behind modern music promotion, featuring leading music executives and marketing professionals whose experiences and roles range from distributors, cutting-edge boutique agencies, tech platforms, record labels and music publishers. Chapters 00:00 Teaser 02:42 Nikki's Journey in Music Marketing 05:52 Collaboration in Modern Music 08:42 Storytelling in Artist Branding 11:51 Marketing Strategies for Independent Artists 14:43 The Shift from Catalog to Frontline Marketing 17:47 Understanding Audience Engagement and Authenticity 20:47 Balancing Storytelling and Marketing 22:38 Fan Engagement and Data 24:33 User-Generated Content 26:27 Creating Meaningful Connections with Fans 30:09 Digital Community Building Strategies 32:05 The Role of Artists in Community Engagement 33:30 Comparing Marketing Strategies: Music vs. Film 35:12 Advice for Artists: Mental Health and Authenticity