Ségolène Porot - Product vision: from the framing phase

Here the problem, how to define and share your vision ? Nowadays, organizations have to move very quickly to survive; but without a long term vision, the organization will be lost. It is the same thing for your product. First of all, The “Why”, people Don’t buy what you do, but why you are doing it. Then, a know-how will be share (the How) and finaly a product will be made (What). When we communicate about the why and not about the what or the how then, the feeling and the decision making part will be easier and finaly the Customer buy your product.