ACE Pickleball in Roswell, GA, Diego Pacheco, Ep 239

Chris Ressa talks with Diego Pacheco, Chief Growth Officer at ACE Pickleball, about how the brand is turning the pickleball boom into a scalable indoor sports franchise. They discuss site selection, lease negotiations, and the operational strategies behind opening the Roswell, Georgia location, from permits to construction in just 120 days. Diego explains why pickleball isn’t a fad, the rapid growth of tournament play, and how the franchise model allows ACE to expand nationwide without excessive capital risk. Listeners get a behind-the-scenes look at the intersection of retail real estate, sports, and recreation, including how landlord partnerships, column spacing, and membership models shape success in this emerging industry.