The Premier Athletic Development Story

We capture the true origin story of Premier Athletic Development, and discuss my mission and vision behind starting this facility. I'll never forget walking into an empty gym throughout our first year. Occasionally I would have a few athletes here and there, but oftentimes it was just me and the thoughts inside my head trying to figure things out. How to create a system that helped athletes pursue their true athletic potential so we could ultimately create a community of high-performing athletes. As we grew over the years, the name Premier Athletic Development still seemed empty - like there was a missing piece in an athlete's journey. I developed an obsession around what this missing piece was, and it was this obsession that lead me to the development of the Premier Athletic Development System. A three pillar system that integrates Strength & Conditioning, Performance Nutrition and Mental Performance. The habits that align with all three of this pillars are truly what creates a Premier athlete - one that takes ownership of everything within their control to play at the highest level. These same habits are then what create high performing individuals - both in and out of sport. Because while I started out trying to create better athletes, I truly want this system to create even better people.