Scientist explains: What everyone gets wrong about sulfates in shampoo

Do sulfates really strip hair, or clean better? I'm doing a deep dive into the science of how shampoo actually works, and why hair science is so confusing. Subscribe for videos every fortnight: http://bit.ly/labmuffinyt In this video: 0:00 Hair science is a mess 1:07 Diversity of hair 2:27 Straight vs curly detangling 4:33 Can we please just agree on "keratin"?? 6:11 How shampoos and sulfates really work 10:27 Sulfates strip LESS? 11:01 Intentional product design 12:33 Foam? Studies and links from the video: https://doi.org/10.1002/macp.202200420 https://doi.org/10.1016/j.cis.2020.10... https://www.goodhousekeeping.com/beau... https://www.goodhousekeeping.com/beau... https://snopes.com/fact-check/shampoo... Skincare eBook: https://labmuffin.com/skin Powered By Chemicals Mugs: https://labmuffin.com/shop/ 🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup! Blog https://labmuffin.com Instagram   / labmuffinbeautyscience   Facebook   / labmuffin   Twitter   / labmuffin   TikTok   / labmuffinbeautyscience   ✨ Want smooth, glowing skin? Grab a copy of my FREE Essential Guide to Exfoliation! https://labmuffin.com/exfol Powered By Chemicals Mugs: https://labmuffin.com/shop/ 📺 RELATED POSTS AND VIDEOS Free exfoliation guide https://labmuffin.com/free-guide Clean beauty is a scam:    • Clean Beauty Apps Won't Give Us Safer Prod...   Haircare hacks:    • Scientist's Top Haircare Hacks (mostly che...   Science of hair products:    • The Science of Shampoo and Conditioner (sp...   Busting haircare myths: silicones, build-up:    • Busting hair care myths! Build-up, silicon...   No TikTok, skincare is not killing you:    • Scientist debunks: The worst skincare misi...   Hair routine update:    • Low-Maintenance Pastel Hair Routine | Lab ...   SLES, PEGs, 1,4-dioxane:    • The Truth About SLES, PEGs and 1,4-Dioxane...   5 minute crafts reaction:    • Scientist Reacts to Bad Beauty Hacks: 5 Mi...   Lazy routine for coloured hair:    • My Lazy Routine for Coloured Hair | Lab Mu...   Fading hair dye with low damage:    • Fading Hair Dye With Low Damage | Lab Muff...   Bleaching Asian hair:    • Bleaching Asian Hair to Blonde + Purple | ...   🧴 SKINCARE GUIDE 🧴 Find out more: https://labmuffin.com/skin