【論文解説】なぜ、広告の94%は無駄なのか？

・Free marketing consultation here →https://ameto.tokyo/form/ ・SEO-focused AI writing tool "AI-SEO" (free trial) →https://ai-seo.tokyo/ ※PC recommended※ ・How to receive materials 1: Subscribe to the channel 2: Add an official LINE account (https://lin.ee/esqK445) and reply with "Marketing" _____________________________________________ Based on a large-scale experimental paper from eBay, we thoroughly explain the question, "Are advertising spends really a waste?" The shocking conclusion was that stopping search ads resulted in only 0.44% incremental sales and a -75% ROI. Why does advertising spend appear to be effective? We clearly explain the difference between attribution and incrementality, the pitfalls of regression analysis, and the structure of advertising spend waste that companies often overlook. References ・Consumer Heterogeneity and Paid Search Electiveness: A Large Scale Field Experiment https://chatgpt.com/c/6995fe09-11b4-8... This channel provides content for those who: ・Want to know about SEO strategies in the AI ​​era ・Want to know the impact of ChatGPT and Gemini on SEO strategies ・Want to know how to use efficient AI writing tools ・Want to know effective marketing tactics ・Want to find leads ・Want to find customers ・Want to think about marketing strategies Speaker Background In 2019, he founded a joint venture between Scala (TSE 1st Section: 4845) and Branding Technology (TSE M: 7067) and served as a director. In December 2020, he founded Ame to Tokyo to Co., Ltd. Responsible for formulating and executing marketing strategies, the company supports RICOH, Kilfebon, and New Chitose Airport. Ame to Tokyo to Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yudai Inaba), a web marketing and AI system development company, released "AI-SEO," an AI writing tool with strong SEO capabilities, on June 6th. With the emergence of ChatGPT, the term "generative AI" has become a hot topic in the business world, and as a web marketing contract support company, we have also been considering and testing the introduction of AI in our SEO writing work. However, despite trying various tools, we were unable to produce articles that could be described as "high enough quality to achieve high SEO rankings." So we began developing our own in-house tool, and when we first used the tool that forms the foundation of "AI-SEO" (which we are releasing this time) internally, we saw positive SEO results and increased traffic. This led us to this release, thinking, "If we can achieve such results, why not offer it as a tool externally as well?" ■Features of "AI-SEO," an SEO-Strong AI Writing Tool Point 1: Simply enter your desired SEO keywords to create your article. Point 2: Article headline structure based on competitive analysis. Point 3: Automatic WordPress Submission Feature Point 4: Industry-lowest price of just ¥198 per article (one article free). Point 5: Supervised by SEO experts (realizing an SEO-strength AI writing tool). _____________________________________________ [Recommended Videos] ・[Complete Edition] Explaining SEO Strategies for 2024 (Latest Know-How)    • 【完全版】2024年のSEO対策を解説（最新ノウハウ）   ・[SEO Strategies] Guaranteed Ways to Increase Domain Power (Complete Guide)    • 【SEO対策】ドメインパワーの上げ方（完全解説）   ・[Increase Leads] SEO Media C 15 Techniques to Improve VR    • 【リード爆増】SEOメディアのCVRが改善する15のテクニック   ・[Landing Platform] Form Optimization Techniques to Increase CVR    • フォーム最適化（EFO）の打ち手一覧   ・Explaining the Standard Marketing Process (6 Steps)    • マーケティングの王道プロセス（6ステップ）を解説【マーケティング戦略】   ・[SEO] 10 Ways to Improve Search Engine Rankings    • 【SEO対策】検索順位を上げる10の方法   ・List of B2B Marketing Strategies    • BtoBマーケティングの打ち手一覧   ・How to Create Subject Lines to Increase Email Open Rates    • メルマガの開封率を上げる「件名」の作り方   ・How to Create a Case Study Interview    • 導入事例インタビューの作り方   ・What is the Average CVR for SEO and Landing Platforms? Improvement measures also introduced.    • SEOやLPにおけるCVRの平均は？改善施策も紹介   _____________________________________________ [Operator Information] Company Name: Ame to Tokyo to Co., Ltd. Website: https://ameto.tokyo/ Business Description: Marketing support, design support, content creation _____________________________________________ 0:00 Opening #Marketing #SEO #WebsiteDesign #Laptop #SEO #WebMarketing #ContentMarketing #AdManagement