The Global Cannabis Supply Chain Reality No One Talks About | Cannabis Accounting Podcast

👉 Finance professionals looking to get into cannabis accounting, check out our free training here: https://go.dopecfo.com/specialized-cf... 👉 Cannabis business owners looking for specialized accounting solutions, check out DOPE CFO here: https://www.dopecfo.us/ Most cannabis companies in the global supply chain aren't failing because of regulation — they're failing because they're running businesses like magpies. Chasing whatever's shiny. No strategy. In this episode of the Cannabis Accounting Podcast, host Raymond Guns sits down with Atiyyah Ferouz, founder and CEO of AgCann Consultancy and one of the most globally connected compliance experts in the cannabis industry, to break down what really happens when producers try to move cannabis across borders — and why chasing the "export" buzzword is quietly bankrupting small operators. Atiyyah has been in cannabis since Canada's 2018 legalization, starting as a tissue culture lab manager, scaling up to run a million-square-foot greenhouse, and then launching AgCann in 2020 with just $10,000 in the bank. Today she runs five cannabis businesses across three continents, is a certified pharmaceutical GMP professional, and has advised producers in emerging markets from Thailand to Colombia to Germany. Atiyyah talks about: 🌍 Why your domestic price is often higher than what you'd get in Europe or Australia — and why most operators don't find out until it's too late ⚠️ The "Can I buy a GMP?" problem: Operators hear buzzwords like GMP, Germany, and export and chase them without understanding what any of it actually means. Small cultivators producing 200 kilos a year do not need to go GMP — and trying to will break them. 💸 The cash flow trap nobody warns you about: European payment terms are 60 to 90 days. A million dollars of flower can sit locked up for three months before you see a dime — and one buyer going bankrupt can take your company down with them. ✨What "magpie management" actually looks like — absorbing 15 parts of the supply chain, chasing every buzzword, and never building the strategy to sustain any of it 🚩 What has her concerned (Germany moving compliance goalposts mid-shipment) and genuinely excited (France, emerging markets, new primary producers coming online) The global cannabis supply chain is still being built — and it'll probably take 30 to 40 years to fully mature. But the operators who survive this phase will be the ones who stop chasing trends, build real partnerships, and respect the fundamentals. Subscribe for honest conversations about the business, legal, and financial side of cannabis every week. 🌱 👉 Connect with Atiyyah Ferouz:   / atiyyahferouz