RINSED: Celtic Forced 326 Products Onto Fans In Just 12 Months

The brand-new 2026/27 Celtic Home Kit is officially here. But the real story isn't the stunning Lisbon Lions 60th-anniversary tribute. It's the fact Celtic and Adidas pushed *326 separate products* onto supporters in the last 12 months. From Origins capsules and Terrace Icons collections to £110 SPZL collaborations that ended up in clearance bins, the volume of merchandise being pushed at fans has reached a level that feels impossible to justify. The bargain bins are overflowing. Last season's heritage is already being treated like old stock. The fast-fashion conveyor belt is spinning faster than ever. Is this smart business? Or has the club started treating supporter loyalty like an unlimited credit card? Let's break down the numbers and ask whether Celtic's retail machine has finally gone too far. 🍀 SUBSCRIBE to Born Celtic for raw, fan-first, unfiltered media coverage and match analysis. 📲 Follow the brand across platforms: https://bornceltic.com/ 🍀 Check out our independent Born Celtic merch: https://shop-born-celtic.teemill.com/ #celticfc #celtic #bornceltic #adidasfootball #scottishfootball #soccer #adidas