How Toyota Accidentally Created Lexus

A brand nobody had heard of beat Mercedes-Benz, BMW, and Cadillac. In its very first year on sale. It didn't even exist twelve months earlier. It was made by Toyota — yes, the Corolla and Camry company. You'd guess they built it to chase status. Nope. They were just trying to stop losing rich customers. That one accident humiliated two century-old luxury giants and rewired what "luxury" meant in America. This is how Toyota accidentally created Lexus. ------------------ Copyright Disclaimer We do not fully own the material compiled in this video. It belongs to individuals or organizations that deserve respect. We use under: Copyright disclaimer section 107 of the Copyright Act 1976. "fair use" is allowed for purposes such as criticism, comment, news reporting, teaching. scholarships and research.