Why Spectacles Are the Future of AR

Subscribe to XR AI Spotlight weekly newsletter 👉 https://xraispotlight.substack.com/ Andrew Seleznov is Head of AR Production at Arcadia. Arcadia is Snap's internal creative studio for branded experiences working with the Biggest brands in the world and reshaping the way user interact and angage digitally and with the world around them. In this conversation, we discuss: Some of the capabilities of Lens Studio you might not know about We look at 2 of their biggest collaboration with Nike and NYX and break down the types of brands working with Arcadia and the secret to a successful collaboration Dive into his experience working on Spectacles *** CONNECT WITH ANDREW 💼 Linkedin:   / andrewseleznov   🔗 Website: https://www.arcadiacreativestudio.com/ *** CONNECT WITH ME 🐤X (Twitter):   / gabroxr   💼 Linkedin:   / gabriele-romagnolixr   🔗Link-in Bio: https://beacons.ai/gabroxr *** PAST EPISODES 🎙️Show Website: https://www.xraispotlight.com/ 🟢Spotify: https://open.spotify.com/show/7HLkRmF... 🍎Apple Podcast: https://podcasts.apple.com/us/podcast... *** CHAPTERS 00:00 Intro 02:48 Defining Successful AR Experiences 06:55 Types of Brand Collaborations 09:45 Challenges for Visionary Brands 11:59 Marketing AR Experiences on Snap 14:20 Most Memorable Projects 17:49 Geolocation and Mapping Tech 20:28 Advanced Features in Lens Studio 23:39 Choosing New Tools 25:00 Team Structure and Flexibility 27:30 Advice for Small Creators 31:26 Building for Spectacles 37:59 Utility Focused AR Use Cases 41:10 AI Integration in AR 46:13 Future of Wearables and AR